Blue Access for Producers

Value Based Insurance Design

By engaging employees in making smarter choices about their health, employers can help control their company's long-term medical expenses. Value Based Insurance Design (VBID) from Blue Cross and Blue Shield of Texas (BCBSTX) can help employers to remove the financial barriers to the recommended pharmacy drugs and medical services that are essential for managing an employee's chronic condition. This can help cut costs by avoiding large claims typically incurred by members who are not managing their conditions effectively. BCBSTX VBIDs target the most common chronic conditions and the high-value services for each, helping drive lower costs and better outcomes.

For more information about how you can take advantage of VBIDs, current producers can log in to Blue Access for ProducersSM and visit the Marketing Tools and Resources section or contact your BCBSTX representative.